Marketing • Digital Communications • Data-led Optimisation

Marketing & Digital Communications Specialist

Business Management (First Class) graduate with hands-on experience delivering digital and email campaigns, managing websites and social channels, and using analytics to improve engagement across multi-stakeholder environments.

About

Digital communications + marketing, backed by hands-on delivery.

Profile

I deliver digital and email campaigns, manage social and web content, and use performance data to improve results. I’m comfortable working across teams and representing organisations publicly, with a strong focus on clear messaging and brand consistency.

I’m highly organised and motivated, and I’m looking to grow in a digital communications-focused marketing role.

Strengths

Clear copy & messaging
Campaign planning
Stakeholder collaboration
Analytics & optimisation
Content creation
Brand consistency

Experience

Digital marketing & communications.

Marketing Assistant
Cubby Group
2024–2025
  • Managed the Group’s digital presence, improving brand awareness and ensuring consistency across platforms.
  • Created content for social media, newsletters and marketing materials.
  • Analysed engagement data to improve marketing effectiveness.
  • Supported event coordination and represented the Group at public events.
  • Collaborated across multiple departments and businesses (Cumbria, Scottish Borders, Lancashire).
Director
The Lockup
2020–2022
  • Built a digital brand reaching 13,000 followers.
  • Designed and maintained the company website to improve operational efficiency.
  • Created engaging digital content to drive audience growth and sales.
  • Analysed consumer behaviour and pricing data to maximise returns; achieved over £70,000 in revenue.

Key skills

Practical delivery + strong organisation.

Digital & content

Social media management Content planning Audience growth Brand consistency

Email & CRM

Email marketing CRM-driven communications Newsletter creation Optimisation mindset

Web & analytics

Website & CMS Content management Engagement analysis Reporting

Collaboration

Stakeholder liaison Cross-team working Public representation

Tools

Microsoft Office Adobe Creative Cloud Canva

Work style

Highly organised Time management Attention to detail Clear communication

Education

First Class Honours with marketing-focused modules.

Northumbria University

Business Management (Bachelors) - First Class Honours (2020–2024)

Relevant modules: Undergraduate Consultancy Project, Introduction to Marketing, Digital & Data Driven Marketing, Strategic Leadership for Responsible Organisational Change.

Outside of my studies, I built leadership and teamwork skills through sport - including serving as Tennis Club Captain (organising training sessions and BUCS fixtures) and playing competitive football in university/local leagues.

Contact

Send a message or email directly.